Don Jazzy Reveals How He Discovered and Signed Ayra Starr to Mavin

Don Jazzy Unearths How He Realized and Signed Ayra Starr to Mavin

Don Jazzy and Ayra Starr

Celebrities

Published on September 29, 2025

Mavin Records boss Michael Collins Ajereh, popularly identified as Don Jazzy, has shared the yarn of how he chanced on and signed Afrobeats star Ayra Starr to his myth value.

Speaking in an interview with Echo Room, the aged producer acknowledged he first found Ayra on Instagram, where her originality and youthful energy straight away caught his consideration.

Don Jazzy defined that he had asked one of his Gen Z followers to imply promising young artists, and Ayra’s page modified into among these urged. Her freestyle performance, he acknowledged, convinced him she had the possible to change into a worldwide Afrobeats sensation.

“I don’t know whether it’s a genius figuring out or now now not. It factual felt love the industry wanted it,” he acknowledged. “For anyone love Ayra, there might per chance be a collection for a young teenage Afrobeat celebrity from Nigeria that we desire to secure optimistic becomes worldwide. So it modified into very intentional.”

The Mavin founder revealed that his first say message to Ayra went unanswered, so he reached out to her brother, who eventually linked him with the singer.

Ayra Starr officially joined Mavin Records in 2020 and released her self-titled debut EP in January 2021. The mission featured the breakout single Away, which topped charts across Africa.

Since then, she has grown into one of Nigeria’s main Afrobeats voices with worldwide hits love Lunge, and has earned a Grammy nomination, asserting Don Jazzy’s vision when he signed her.

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